Nummbas: Your revenue looks great. What did you keep?

Hey Product Hunt! I built Nummbas because I lived this problem firsthand. A while back, I ran a few e-commerce stores as a side business. Sales were coming in. Ad spend was scaling. Revenue looked good on paper. But after shipping costs, ad costs, returns, and platform fees, there was nothing left. I had to shut down because I could not see fast enough that revenue was not the same as profit. By the time I figured it out, the cash was gone. Every tool I found was focused on ad performance and marketing attribution. They could tell me my ROAS or cost per click, but none of them could answer the simple question: after ads, shipping, returns, and fees, did I actually make money? That frustration turned into Nummbas. Every feature in Nummbas is anchored on something I wish I had back then, or something I have heard over and over from other operators in the space: - "I have no idea if I am actually profitable." Nummbas connects your sales, ads, shipping, and accounting tools into one screen and shows your real profit after everything. Not revenue. Not gross margin. What you actually kept. - "I spend hours pulling numbers into spreadsheets just to figure out what is going on." Nummbas-FO is an AI financial officer that already knows your numbers. Ask it "Which products should I cut?" or "What happens to my runway if I double ad spend?" and get an answer in seconds. - "I did not realize my margins were slipping until it was too late." 30+ automated insight rules watch your business around the clock. They catch margins shrinking, refund rates climbing, or ad campaigns burning cash before you notice. - "I want to scale ad spend but I do not know if I can afford to." Cash Projection lets you drag sliders to model scenarios and see exactly how your cash balance changes over the next 6 months before you commit a dollar. - "Am I doing well or is this just normal for my category?" Industry Scorecard benchmarks your margins, ad costs, and shipping against other businesses in your space so you know where you actually stand. - "I want to pay myself but I am scared I will need that cash later." Owner Draw Guide calculates how much you can safely take based on your real cash position, tax obligations, and runway. No more guessing if that transfer will come back to bite you. - "I am exploring a buyout but pulling together the numbers investors care about is a nightmare." 14 downloadable PDF reports cover everything from investor updates to product profitability to cash flow forecasts. Generate a professional report in seconds instead of building it from scratch every time someone asks for your numbers. - "My investor keeps asking for updates and I dread putting them together." Data Sharing lets you create secure, password-protected dashboard links for your investors, lenders, or advisors. They see what you want them to see, updated automatically. No more scrambling every time someone asks how the business is doing. We support 14 integrations today: Shopify, WooCommerce, BigCommerce, Wix, Stripe, Square, Meta Ads, Google Ads, TikTok Ads, QuickBooks, Xero, ShipStation, Klaviyo, and Recharge. Plans start at $99/month. I would love to hear: what is the one number you wish you could check every morning without digging through 5 different tools?