Hi Product Hunt, I’m Umash, founder of NU Motif Studio.

I’ve worked in fashion prints for a long time, and I kept having to say no.

Big brands would ask: can we buy your print and use it in India? In China? In Morocco? Their collections are made in several countries, and every garment needs the same print, or prints that work together. But print companies sell a package: the print comes tied to their fabric. So the answer was always no.

Independent labels asked something different: can we have a print that’s ours? They have a story to tell and a customer to design for, but they can’t order 10,000 metres. So two small brands end up selling the very same print on two different websites.

I hated saying no. So we built NU Motif Studio: one AI studio that takes a collection from print to film.

• Moodboard: collect references, colours, swatches and trims in one place
• Canvas: create an original seamless print, with your whole workflow on one board
• Colourways: recolour any print in seconds, keep every version, and export a production-ready TIFF
• Studio: put your print on a 3D garment, then on a model
• Photoshoot: let the director plan every frame, shoot your hero look, then the rest
• Director’s Cut: turn the shoot into a short film
• Lookbook: share your looks with one link

The print is yours. Take it to any mill, in any country, in any quantity.

What would help us most:

If you design prints or run a label: does the TIFF export fit how you work with your printer or mill?
Where did the path from print to film feel slow or confusing?
What’s missing that would make you use this for your next collection?

I’ll be here all day answering questions. Thank you for taking a look.

Umash