Shopify themes built for your niche, not everyone's. | Novus Studio

**Hey PH! 👋 Dylan here, founder of Novus Studio.** I started building this after a frustration I kept running into with clients: they'd buy a beautiful $400 Shopify theme, spend two weeks customising it, and still end up with something that felt... off. A jewelry brand squeezed into a layout designed for t-shirts. A furniture store with product cards built for phone cases. The problem isn't the merchant. It's that 99% of Shopify themes are designed for *everything*, which means they're really designed for *nothing specific*. So I built 8 themes — one per niche, from scratch — each designed around how that type of customer actually shops: - Jewelry buyers scrutinise close-up imagery and want personalisation options - Fashion buyers need editorial layouts, size guides, and colour swatches - B2B buyers need MOQ tables, tiered pricing, and quote request flows - Furniture buyers research for weeks — room scenes and dimension displays matter more than flashy animations Every feature in each theme exists because that *specific* niche needs it — not because it looks good in a demo. Would love to hear from anyone who's struggled to find a theme that actually fits their store. What was the feature you kept wishing existed out of the box? 👇