Novela

AI-Powered Simulations for Digital Marketing Skills

172 followers

AI-Powered Simulations for Digital Marketing Skills

172 followers

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Marketing & Sales

•

Online learning

Novela's mission is to transform the way people learn and grow in the age of AI. We create immersive, interactive courses, scenarios, and simulations that help professionals acquire the skills they need to succeed. We're starting with digital marketing!

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Launch tags:Marketing•Education•Online Learning

Launch Team

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Telebugs

Hey Clark, I'm curious about how you've managed to create such realistic scenarios. How do you ensure that the simulations keep up with the rapidly changing digital marketing landscape? It would be interesting to hear about any unexpected challenges you faced while developing these interactive courses. Congrats on the launch!

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2yr ago

Novela

Maker

@kyrylosilin Thanks, Kyrylo! So, the scenarios are based on my own experiences working with brands over the last 15 years. The scenario in our free trial is based on my time working as the strategy lead for a luxury retailer. We refresh the product frequently, but what we're always looking at is the core learning objective we want to achieve. As one of our customers put it (better than I could), "It teaches people to drive, not to drive a specific car." If we chase every single update from Google/Meta, we lose sight of what we're really trying to achieve. We follow the updates and we weigh up whether adding new changes would add to or detract from the learning, then we take the call. Oh, there have been unexpected challenges! One of the hardest parts is to balance lifelike realism (in the data and the auction) with a clear educational experience. Often, reality is confusing and we don't want to spoonfeed people easy lessons. Equally, if they are confused then they aren't learning much. So, I found it tricky to work through this - our auction is complex and we use a lot of data to simulate market conditions. It was also challenging to implement AI for in-the-moment feedback. It needs to be contextually relevant and clear, as feedback is fundamental to learning. Getting the AI to be flexible enough to adapt to each user, without veering off in other directions, took some work too! Thanks so much for your interest in what we're building :-) Clark

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2yr ago

Looks cool! Congrats on the launch, good luck

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2yr ago

Novela

Maker

@1aleksa Thanks so much, Aleksa!! :-)

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2yr ago

@novela_simulations Thrilled about Novela's mission to revolutionize learning with immersive AI-driven courses! At InterWiz, our AI streamlines hiring processes, ensuring top talent acquisition is swift and efficient. How do you envision your interactive scenarios enhancing digital marketing skills, and what future domains do you plan to tackle next?

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2yr ago

This is absolutely fantastic! 🚀 Novela is exactly what online education needs—interactive, hands-on learning that really makes a difference. It’s amazing to see top universities like Columbia and Imperial College using your simulations to teach real-world skills. The interactive experience with Google and Meta Ads is a game-changer for aspiring marketers, giving them a risk-free environment to practice and enhance their strategies. Your mission to go beyond passive learning and provide dynamic, practical education is truly inspiring. Can't wait to see how Novela transforms the landscape of online education. Keep up the amazing work! 🙌👏 @novela_simulations

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2yr ago

Novela

Maker

@tony_creator Thank you, Tony! That is precisely it: we've been involved in online education for a while now and the passive, video-driven methods are truly ineffective. We believe our approach is the future of online learning and we're thrilled to share our journey so far with all of you!

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2yr ago

Rumora 2.0

Congrats on the launch of Novela! The focus on hands-on, interactive learning is a great way to help students and professionals truly grasp digital marketing skills. It's exciting to see platforms that push beyond passive learning and offer real-world applications in a risk-free environment. Looking forward to seeing how Novela grows and impacts the education space. Best of luck!

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2yr ago

Novela

Maker

@djordjevic_nikola Thank you, Nikola! We really appreciate the support :-)

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2yr ago

Diaflow

Congrats to the Novela team on the launch! This immersive approach to learning in the age of AI sounds like a fantastic way to upskill professionals. Looking forward to seeing how it revolutionizes digital marketing education!

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2yr ago

Novela

Maker

@vietpham Thank you, Jonathan!

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2yr ago

Congrats clark for the launch!🚀

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2yr ago

Novela

Maker

@jai_singhal Thank you so much, Jai!

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2yr ago

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Novela is praised for its engaging and realistic simulations that allow users to manage marketing strategies, including digital campaigns and budget decisions. Users find it both fun and educational, making it an excellent tool for sharpening marketing and business skills. The platform is particularly noted for its practicality in learning SEO and social media marketing, with many users appreciating the helpful feedback it provides. Overall, Novela is highly recommended for marketers and students looking to enhance their skills in a dynamic and interactive way.

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