I love the concept as it again uses the power of the crowd and it helps to make people more helpful with each other. I went through the website myself and it needs to work quickly on verification and guaranteed delivery. Because, with these things the most important thing is trust and safety. Also the insurance idea is a good one! I hope this actually get picked up!
By utilising existing and spare capacity we create a delivery service that is convenient, cost effective and most of all social. Moreover, we are able to reduce waste and CO2 emissions (less cars, less consumption).
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