@bentossell Hi Ben, thanks for feedback. Yes your are right Hub leaders are definitely a way forward to start a trend in communities. HUB owners are in control over their content, rights and also monetisation around their content and followers which should give them the initiative.
I think topic specific communities is the future and you need to be able to easily choose categories and topics in order to create the feed that is relevant to you.
Brands I think have a great opportunity to use HUBs, the actual communication between Brands and their followers is today noisy in my opinion. For example clothing brands could use a HUB to update about new collections, or write stories about certain products, they can also create forum in which their customers can review their products. The value for the Brand is clear, they control and own this HUB there is no information or ads in this that is not controlled by them.
NextHub aim is to give the control back to the publisher being independent, company or organisation.
I really appreciate your interest in NextHub and very much would like your feedback again.
Best Regards,
Mikael
NextHub