Hi Everyone, I head-up Audience and Product here at NetLine.
We just unveiled new self-service Account-Based Marketing (ABM) capabilities directly within our content syndication lead generation portal for B2B marketers. ABM is one of a suite of new enhancements to the NetLine Portal, providing marketers the ability to run their own hyper-targeted campaigns on-demand.
Up until now, ABM has largely been reserved for large Enterprises with massive budgets and/or Marketers who have the tolerance to deal with IO's, countless rounds of phone tag, and legalese.
Putting aside the operational complexities for a moment, nearly all incumbent ABM platforms are focused on delivering your message via Display ad units...yes, banner ads. The very medium rife with banner blindness, bot inflated traffic, transparency issues, and ad blockers. Compelling right? SMH.
We attacked the ABM needs of our clients from a ‘content-powered' perspective. Why relegate your ABM strategy to placements that are otherwise ignored (if not worse) when you can deliver your message to your target accounts directly as they are researching other related materials (white papers, eBooks, webinars, etc.)?
The exact target prospect working at your defined account is actively downloading a white paper on Topic X, wouldn’t you like to be there in that very moment to metaphorically say, “Hey, while you’re at it, I think you’d also find my report really interesting, here’s a copy?” Who wouldn't want that?
OK, enough posturing from me...we'd love your feedback.
