My. Anime: The in-stream agentic commerce layer for 800M anime fans

The inspiration came from a simple observation: anime fans are incredibly passionate, but the commerce experience around anime is surprisingly generic. The moment that kept bothering us A fan watches an emotional scene, gets excited about a character, and wants something that connects them to that feeling. Instead of buying in that moment, they have to open another tab, search multiple stores, and sort through generic merchandise. By the time they find something, the emotional connection has faded. The moment is lost. The problem we were trying to solve Commerce is disconnected from fandom Anime spending is driven by emotion, identity, and community, but most platforms treat it like ordinary retail. They show the same bestseller list to everyone. No platform truly understands anime taste Liking one series doesn’t mean you’ll like another. Fans care about characters, themes, arcs, creators, and subcultures. Existing retailers don’t have that context. The buying journey is too fragmented Discovery happens while watching content, but purchasing happens somewhere else. That creates friction and reduces conversion. What we decided to build The response was to build the missing layer between fandom and commerce. My.Anime is designed to understand what a fan is watching, what characters and themes resonate with them, and what products or experiences are likely to matter to that specific person. The goal isn’t to sell more stuff. It’s to make discovery feel personal and timely, so the experience matches the passion fans already have. In short, we saw a huge fandom economy with no personalization infrastructure. We built the product we wished existed: an anime-native AI copilot that connects emotional moments, fan identity, and commerce in a single experience. That’s the gap we’re trying to close.