I got into personal finance pretty young, and the thing that always stuck with me was how many people struggle with the same moment — not a lack of knowledge, but a lack of pause. They see something, they want it, and they buy it without ever asking "do I actually need this, or is there something more important I could put this toward?" That gap between wanting and thinking is where most impulse spending lives, and it's the thing I actually wanted to fix. Most finance apps show up after that moment's already passed — reviewing last month's damage. I wanted something that shows up during it, right before you click "buy," when the decision is still yours to make. It started as just that: a checkout intercept tied to a goal. Testers kept asking for more — track more than one goal at once, see how a purchase stacks up against their actual budget, not just a goal number. So I added that too: multiple goals, a real guilt-free spending calculation, all still fully optional — Mull still works in 10 seconds with zero setup if that's all you want. I'm not trying to stop anyone from spending money. I just want to give people back that pause — the moment to actually think it through — that a lot of us never learned to take on our own. Every purchase should be one you'd genuinely choose, twice. Would love your feedback — especially if the guilt-free number feels useful or if something about the multi-goal flow is confusing. First time launching something like this, so I'm here all day to answer questions.

Mull

Think before you buy.

Think before you buy.