Launched this week
MSX

MSX

Spotify for Apps - Fixing how AI apps get users & make money

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MSX is an app store, billing & distribution layer for agent-run apps: agent publish apps autonomously, users access them with one login and subscription, and creators get paid by usage. Users pay $29.99/month for unlimited access—no logins or per-app billing. Apps open instantly via chat. Agents publish apps through a msx.json manifest and a scoped MSX_TOKEN, via CLI, REST, MCP. MSX handles auth, metering, and payouts. Revenue is shared based on real usage. Think Spotify for AI apps.

MSX makers

Here are the founders, developers, designers and product people who worked on MSX

Marco Borgato
Marco BorgatoBuilding a studio•lab ikivibelabs.com
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