Hey Product Hunt 👋
Special thanks to @hnshah for hunting us!
Modern growth teams love to nerd-out over data to guide their creative strategy. But the process for identifying what’s working and translating those insights back to the creative team is broken. It usually involves manual data pulls and clunky spreadsheets that no creative team wants to look at.
That’s why we built Motion 💥
Motion is a creative analytics platform that helps marketers and creative strategists identify key drivers of performance so they can make engaging content that converts. Our creative reports are super visual and easy-to-digest for the creative team.
We make it dead-simple to answer questions like:
- What are the best performing ads this week?
- Are images working better or videos?
- Which videos have the best “scroll-stopping” ratios?
- Which landing pages have the highest conversion rate?
- What ad copy resonates best with our audience?
- Is UGC performing better than studio-focused creatives?
- Which UGC creators have the best performing content?
Motion is designed to be collaborative. So with one click you can share insights with your team members or clients. You can also add members to your workspace so they can dive deeper into the reports on their own.
Product teams have amazing tooling like Amplitude and Mixpanel to make data-driven decisions on what to build next. And now, Creative teams have Motion to help eliminate the guesswork that goes into creating content!
Amazing UI and I'm a huge fan but there are some pitfalls.
Pros: Great visualizations. Good for collaboration and sharing reports
Cons: Too slow, laggy, a little pricey, lacks some functionality like DTC variation (can't see which variant performed best), sometimes just better to use the ads manager itself tbh
Our agency loves using Motion! It gives us direct insights into which ad creatives are performing and how we can conduct creative sprints to iterate on top performers. The team at Motion is also super helpful and receptive to feedback. 100% recommend to anyone looking to take a more strategic approach to ad creative optimization. They are great!
Motion