This seems like a really cool product! I like that there's a purpose behind the design and helps a huge group of people (runners) stay safe. And I think there are lots of ways it can be monetized with branded lights. Hopefully there'll be a diving version of the light sometime in the future too :p
Like everything I design & make, I do it with devotion, but this project has been a labour of love because I am a runner. I was simply inspired to make a light that a) used the power of my motion to keep me safe - as in, really bright b) was totally non-encumerbing so you wouldn't feel it c) looked cool enough that you'd actually want to wear it d) lasted for flippin' ever so it never needed replacing. I am proud to say I have done that with the Million Mile Light and am thrilled to have got it to Kickstarter in such great shape. It's not a concept product, it has been totally production engineered and tested and is queued up ready for manufacture. This is exciting but we need your support! Feel free to ask me any questions about the product here :) If you run you will love it.
Report
You know, as cool as it is for the community for performance apparel companies to acquire MyFitnessPal and Runtastic (UnderArmour, Adidas) it's interesting that they have haven't gone after these kind of core features with the same gusto. It boggles the mind that the these shirts don't solve for safety- running shirts don't have embedded lights, and cycling kit don't have a turn signal baked in. Nice to see someone working on those kinds of improvements.
@tomlawton is a fantastic inventor who finds solutions to everyday problems - previously with BubblePix, and now with Million Mile Light, a light that works with the rhythm of a runner's body to help keep them safe at night. No batteries required!
Love the idea and it's especially useful in the winter when it's dark most of the time! Wonder if it's bright enough to lit up a few metres of road ahead of me? Some runners I run with wear a head torch to shine a few metres in front of us so that we can avoid any potholes or other obstacles :)
@alfred_lua This isn't as effective as a head torch for illuminating the path ahead - but that's not its purpose - many runners don't like the disorientation of running with a head torch - this is just about being seen. But! in pitch darkness it does offer some pulsed illumination for the road or trail ahead.
CoinMarketCap
Million Mile Light
Work In Product
Million Mile Light
Danielle Newnham Podcast
Pebblely
Million Mile Light