Very clever, though I they seem a bit on the expensive side, but they've targeted a market who will pay, so why not? The sharp pointy edge makes me think of the 70s when you could flying-squirrel a bit on a windy day.
@lynnfredricks Hi Lynn. Admittedly, the up-front investment may seem a little higher, compared to say a reusable collar stay. But nothing else has really solved the problem. Because MDC was designed to last the life of your shirt, the cost per wear is actually very low. I've seen single use 2-sided tape that costs $1 every time you wear the shirt MULTIPLY THAT BY Average dress shirt lasts 50 wears. That's another shirt! This is $10 - $15 all in, and because MDC does what we all hoped starch would do, you can back off on starch at the dry-cleaner (saving you money and making the shirt last longer) or save yourself some ironing time.
Thanks for the comment! It really helps when bringing a new product to market.
I'm not going to pick a pair of scissors to any of my dress shirts. I fully understand the problem but there has to be a "non obtrusive" solution. maybe a stiff sticker for the inside part?
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@moravtchik Leo, no one wants you to do that either! If you look at a dress shirt worn casually, both side of the placket are exposed. Do you really want a sticker showing? The placket is the perfect place to hide our technology, and it was staring everyone in the face this whole time. Drop a set of these off next time you dry clean your shirts and ask them to install for you. They are opening a hem, not cutting a hole. If they do it right, you'll never even see where it was done.
Problem Solved! Thank you for the comment.
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@mdollarcollar@moravtchik Now you're talking. I do send my shirts to be cleaned and ironed and they have someone who does alterations onsite. Great. BTW - How does it hold after several laundries?
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@moravtchik Hey Leo. MDC was designed to last the life of the shirt. Wash, Dry, Iron, Launder or Dry-Clean. Your choice, Million Dollar Collar will keep your placket perky.
I definitely relate to the problem. It's a pain when a great shirt just flops open at the neck but agree with Christian, the sewing is a big issue for me. Is your market now constrained to people who have sewing machines?
e: Great name
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@haichenw Thank you for the comment and compliment! Dry cleaners and tailors are all around you my friend. They will gladly install this for you. It'll take them less than 10 minutes to do. And the beauty is, you only have to do it once. The stays were designed to last the life of the shirt.
Frustration free dress shirt days are in your future!
I think they're missing an opportunity here - send customers a shipping box, they send it back to you and the the company stitches in their product and ships it back to you. They could charge a premium for the service, and avoid any of the "i need a showing machine" blowback. Alternatively, partner with local dry cleaners and have this product as a natural upsell at the point of sale. People are already dry cleaning their shirts, why not led dry cleaners upsell this service at the same time!
@benjamineevans Thanks for the suggestion. We're building a network of dry-cleaners we'd recommend, but just about any can do it, and they are everywhere.
Do you think anyone would pay $30 and have their shirt gone for 2-3 weeks sending it to us, when they can go to the dry-cleaner on the corner for $10 and have it back in a week?
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Gotta admit, sewing up a shirt is a big barrier. Im a big fan of wurkin stiffs. More expensive but no hassle.
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Hunter
@christiancooper agreed that is a barrier. But this is solving a totally different problem to wurkin stiffs. Wurkin are collar stays, and if you have a look at their video demonstrating the product ( http://wurkinstiffs.com/collecti... ) you'll see that his placket is still limp after he installs it
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One of the big factors in which shirts I buy is what you're trying to address: I want a collar that doesn't just flop down. I'm not too afraid of some sewing generally, but would not like sewing up my just new bought shirt. If I can't do it myself, I'd have a professional do it and then let them use whatever they want anyway. You've got yourself a problem there.
PS: the scroll hijacking on your site made me not want to spend much more time there to figure out if I couldn't make it work some how.
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@jaaprood Thanks for the comments! Inventing this product did present some challenges, as would anything new. Trust me, we looked at every possible option, and this one has the best result. Most dry cleaners do alterations and any tailor can do this in less than 10 minutes.
Sorry, not sure what "scroll hijacking" is.
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I confess to owning a mostly unused but quite modern sewing machine. On another note, if I wore button down shirts ever, this would happen. Since my husband wears them daily, this is happening. And the tailor will be doing the "install," obs.
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