Reviewers see Milanote as a strong fit for creative work because its freeform canvas feels closer to a wall of sticky notes than a rigid document. They repeatedly praise how easy it is to mix notes, images, links, files, color swatches, and sketches on one board for mood boards, brand work, research, writing, and planning. Templates also help people get started. The main complaint is mobile: several users say it works far better on desktop, with limited editing and even limited canvas viewing on phones.