Memorable Ad Maker

@ppc_ppd Great question!! We collect millions of human responses in a cognitive experiment of aided recall. The experiment checks if viewers recognize having seen an element before or not. As those responses become massive, we start getting enough signals for our machine-learning models to identify patterns associated with higher or lower recall. This results in models that can predict with high accuracy the probability that a viewer will recognize a visual element after seeing it once. The score shown is a percentile over all ads in the Memorable database. This metric help marketers build stronger brands!

@ricardo_augusto_fernandez geez, thanks!!

@basharath thank you!

@dennis_crane Thanks! What would yo change to make it better?

@marcosbeliera Indeed. Thanks!

@vishal_godhwani Thanks! Feedback is always welcome!

@personaje tons of work and research. Thanks for the support Valentyn!