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I love tech, interested in psychology and digital marketing. I have developed a great solution that defines users' personality types so the business could boost communication with their users/customers and therefore LTV, sales, loyalty, problem-solving, etc. According to an experiment, persuasive appeals that were matched to people’s extroversion or openness-to-experience level resulted in up to 40% more clicks and up to 50% more purchases than their mismatching or unpersonalized counterparts.
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