Launching today

MailAdx

Launching today

Real-time bidding for newsletter ad inventory

5 followers

Real-time bidding for newsletter ad inventory

5 followers

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Most newsletter ad networks were built for display web, then awkwardly retrofitted for email. MailAdx is built from the ground up for newsletters — no cookies, no tracking pixels that break in inboxes, just real-time bidding (RTB) that matches your sends with relevant advertisers automatically. If you run a newsletter, MailAdx plugs into your existing send flow, auto-inserts ad placements, and lets demand bid for your inventory in real time — so you earn more per send without chasing sponsors.

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Launch tags:Newsletters•Advertising•Vercel Day

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Hey Product Hunt! 👋 Most ad networks for newsletters are basically display-web ad tech with an email wrapper bolted on — third-party cookies that don't work in inboxes, tracking pixels that get blocked, and bidding logic that wasn't built for how newsletters actually get sent. We built MailAdx from scratch for newsletters: cookieless, real-time bidding that matches your sends with relevant advertisers automatically. If you're running a list with 1M+ subscribers, it plugs into your existing workflow and lets demand bid for your inventory in real time — so you earn more per send without manually chasing sponsors. We're bootstrapped, early-stage, and building in the open. Would love your feedback — especially from anyone running a large newsletter who's tried (and been frustrated by) existing ad networks.

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18h ago

Forum Threads

p/mailadx-newsletter-ad-exchange

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8h ago

What's the most frustrating part of monetizing a newsletter?

If you run a newsletter even a small one I'd love to hear: what's been the most frustrating part of trying to monetize it?

I keep hearing the same few things from creators: ad networks that require 2,500+ subscribers before you can even apply, sponsorship deals that take weeks of back-and-forth for a single send, or "programmatic" options that don't actually work well in email because they're really just web ad tech wearing an email costume.

Curious whether that matches what others have run into or if there's a different pain point I'm missing entirely. Building something in this space (MailAdx) and want to make sure I'm solving the real problem, not just the one I assumed existed.

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