Magiq

Hey Product Hunt 👋 I’m Biel, solo dev (and backend engineer) behind Magiq. In the last couple of years, AI image models have gone from “kinda impressive” to “ok, this is insane”… and yet I kept hearing the same sentence from friends: “AI doesn’t know how to generate good images.” So I’d sit next to them, watch what they typed, and it honestly hurt a bit 😅 “make this less ugly” “more cinematic but not fake” “make me look good but still like me” When the result was weird, the conclusion was always: “See? AI is bad.” From the backend side, it didn’t look like “AI is bad”. It looked like three very human problems: 1. People don’t speak “prompt” – apps give you a blank textbox and expect you to talk like a model. 2. Most people don’t even know where to start – “what can AI actually do with this photo?” 3. Everything hits the biggest model – tiny fixes pay flagship compute prices. Magiq is my attempt to fix those without making the app more complicated. On the front, you can pick an Inspiration (selfie, travel, pets, retro, etc.) or describe what you want in plain language. Magiq analyses the image and rewrites your text into a clean, safe, model-friendly instruction. There’s a bunch of research showing that structured, optimized prompts work much better than vague sentences – so we do that part for you. The UI is built for playing and iterating: Inspirations for “I don’t know what to ask”, quick before/after, easy undo, and small follow-up tweaks like “warmer”, “less intense”, “keep my skin more natural” instead of starting from scratch. On the back, the model router decides which engine to use for each edit: light models for small/local changes, mid-tier for everyday glow-ups, and flagship models (like NanoBanana Pro) only when you really need them. That’s the backend-engineer part of my brain making sure we don’t burn a GPU just to remove a trash can in the background. My goal: a photo editor that feels simple and human on the surface, with a nerdy prompt optimizer + router under the hood for people who care about quality and efficiency. I’d love your feedback on: - How you’d explain this idea to non-technical friends - Which Inspirations you’d actually use (LinkedIn, ecommerce, film looks, real estate, weddings…) - Any rough edges in onboarding, pricing, or the edit flow I’ll be around all day answering questions and sharing more about how it works under the hood. Thanks a lot for checking out Magiq ✨