Made To Stick
Book by Chip Heath and Dan Heath
2 followers
Book by Chip Heath and Dan Heath
2 followers
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.
No makers yet
It looks like there are no makers for this product.