We started Lumidara because we saw a gap in the market. Enterprise tools like Zenoti and Boulevard are powerful but cost hundreds per month, way too much for a solo stylist or small studio. Generic punch-card apps are cheap but offer zero automation. Neither option serves the independent beauty professional. Lumidara sits in the sweet spot: affordable, purpose-built scheduling and loyalty tools with real automation. Re-booking nudges, birthday perks, referral tracking, and a points engine. All designed around how beauty businesses actually work. Our mission Help independent beauty businesses retain more clients and grow sustainably, without enterprise software budgets or technical complexity. The problem we solve The industry average for new client retention is just 35%, meaning 65% of first-time clients never come back. Yet top-performing salons hit 80%+ re-booking rates. The difference? Systems that keep clients engaged between visits. That's what Lumidara provides.

Lumidara

A scheduling/loyalty/client platform for beauty businesses.

A scheduling/loyalty/client platform for beauty businesses.