Recently, publishers struggling to attract readership and draw online advertising dollars have used Facebook and its users as a crutch to gain new audiences and revenue streams. Today, Facebook said it is planning on changing it’s feed algorithm to focus more on content coming from friends and family of users, to the detriment of the hundreds of publishers who have come to rely on the social network for referral traffic. Much of their audience has comes primarily from content posted by their official Facebook page. Not that this was a perfect relationship- Facebook’s products allow it to control not just the user experience but also own much of the revenue and user data.
What does this mean? Publishers now need new ways to gain readers and viewers. They will still have a presence on Facebook, but now it will require users to share the article themselves to their network. This leaves Publishers with an extreme desire to create engaging content that people will feel compelled to share.
Enter Live Vote. The Sentiment gathering platform checks off almost every need:
1. The Live Vote platform turn regular images and video content into engaging events, asking readers/viewers for their feelings on the subject matter.
2. By gathering results in real time, participants are compelled to share the events with their networks, seeking to compare feelings and create discussions.
3. Publishers are now in control of the user data. The actionable demographic and e-mail data they collect is invaluable in measuring not just what content readers like, love, hate, etc., but also who these readers are.
4. Without displacing any current revenue generating space, Live Vote creates a new revenue stream for publishers with either native sponsored content or organic internal content recommendations.
If you are a publisher who has been using Facebook to generate an audience and are interested in learning more about Live Vote, visit www.livevote.com/Publishers. To see Live Vote events in action, visit www.LiveVote.com and become part of the story.
