Is that Link-in-Bio hurting your business? Up until now, Link-in-Bio tools have focused on the creator economy creators need to link to all the places that generate them money from brand deals and other ventures, and for that, a pretty list of links is great.
Most businesses started adopting these tools too, so they could have more links as well. But is that enough for a business? When you lose a percentage with each click that doesn't get the user to the action you actually want.
That's fine when you're a creator with thousands or millions arriving at your links. But for businesses, that number is in the hundreds if you're lucky.
What if, hear me out, your Link-in-Bio could be more a conversion layer for your socials, one that gets rid of the need for multiple tools?
What would that look like?
Links? Obviously, we'd need links, and they'd need to look good with some advanced features. I won't write much here; you know what to expect from a Link-in-Bio tool.
Contact Card? Say you're at a networking event and someone wants your details. Imagine showing them a QR code to your bio, and they can view and save your contact details straight to their phone. Useful for networking, don't you think?
Bookings? Imagine your bio link taking bookings directly, instead of setting up a whole other tool. It becomes native people book a meeting with you, it syncs to your Google Calendar and sets up the Meet link.
Forms? What if you could capture leads directly through forms built into your Link-in-Bio, and attach a lead magnet to grab attention something they download after submitting. How would that help conversions?
CRM? With all those enquiries and bookings, what if you had a simple pipeline to know whom you've contacted and who still needs a follow-up? What if it checked whether you'd followed up within 24 hours, and moved them to the next stage if you had.
Sounds great, right? But now all your conversion tools live inside a closed system you'd still need separate tools for anything outside it.
WRONG!!! This kind of platform should let you take your forms, bookings and a smart site pixel and install them anywhere your business lives, through embed codes.
That unlocks your conversion stack for your entire business. The pixel tells you everything a lead did on your external site before they submitted that form.
So will this system actually grow your business? If YES, you probably need a Link-in-Bio tool that works for your business instead of against it.
I've spent the last year building the first business-focused Link-in-Bio, called Linkssi. Check it out: https://linkssi.com
