Lifemind is a Growth Marketing platform designed to help marketers drive efficient growth by proposing a new way too look at customers. It's the result of extensive research in a number of disciplines including sociology, cultural geography and anthropology. At its core, the notion that values are instrumental in influencing everyday consumer decisions from where we live to the brands we associate with and the products we purchase. Indeed, understanding consumer worldviews that are shaped by life outlooks, regional and generational values together with the more traditional demographic and behavioral markers, will give marketers a distinct advantage for efficient customer acquisition and engagement. With AI as the enabler, Lifemind is able to assess a brand or product's values alignment relative to that of its intended target audience to propose segmentation, targeting and creative testing solutions at scale that are transformational in terms of KPI optimization.

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Drive Efficient New Growth with AI-powered Customer Insights

Drive Efficient New Growth with AI-powered Customer Insights