We built Lexic Pulse out of a shared frustration. For years, we saw businesses, including our own, trying to understand their customers through traditional surveys. We were drowning in shallow data—NPS scores without context, single-digit response rates, and vague, one-word answers like "good" or "fine". These methods weren't just ineffective; they were hiding the truth. They create fatigue for customers and deliver superficial insights that make it impossible to know the real "why" behind their behavior. We knew there had to be a better way. We didn't want to just measure customer sentiment; we wanted to understand it. We envisioned a solution that would replace cold, rigid forms with empathetic, human-like conversations. That’s why we created Lexic Pulse: to stop guessing and start knowing what customers truly think and feel, turning their honest feedback into a company's most powerful asset. What's new and unique about your launch compared to alternatives? Lexic Pulse isn't just another survey tool with an AI layer. Our fundamental difference lies in our "conversation-first" approach. While alternatives focus on analyzing existing feedback, we focus on generating better feedback from the start. Here’s what makes us unique: From Forms to Conversations: We ditch static surveys. Instead, our AI-powered "Experts" engage customers in short, 2-3 minute adaptive conversations via channels they actually use, like voice, WhatsApp, or web chat. This is why we see response rates increase by over 50% compared to traditional email surveys. Deep, Dynamic Probing: Our AI doesn't just ask questions; it listens. Based on the user's responses, it asks relevant, open-ended follow-up questions, probing for emotion, intent, and root causes. It uncovers the kind of deep, contextual insights you'd only get from a 1-on-1 interview. Instant, Actionable Insights: The real magic happens in real-time. While you’d normally spend days or weeks manually transcribing and tagging qualitative data, our platform does it instantly. It automatically transcribes, analyzes sentiment and emotion, and visualizes key themes on a live dashboard. This reduces feedback analysis time by 90%, freeing up teams to focus on taking action, not doing manual work. Where competitors sell forms, we sell understanding. Where they give you data points, we give you the story behind them. What are you most proud of in this launch? We are most proud of bridging the emotional gap between a business and its customers. In a world of automation and transactional relationships, customers often feel like just another number in a CRM. The feedback process is usually impersonal and one-sided. Lexic Pulse changes that. The moment a user has a "conversation" with our AI and feels genuinely heard is a powerful experience. We're proud that we've turned the dreaded feedback request into a surprisingly human and memorable interaction that actually strengthens brand loyalty. Our "Aha!" moment, which we now see our clients experience, is watching a customer's voice comment get transcribed, analyzed, and grouped with similar feedback in seconds on their dashboard. It’s the instant transformation from a vague problem to a clear, actionable insight. Ultimately, we are proud to be empowering teams—from Product and CX to Marketing—to stop making decisions based on assumptions and start building their strategies with the confidence that comes from truly understanding their customers. We built Lexic Pulse to make business more human, and seeing that come to life is our greatest achievement.

Lexic Pulse, CustomerResearch Interviews

AI powered Customer Research Interviews for deep insights

AI powered Customer Research Interviews for deep insights