End to end control of trade promotions - Lexia Studio

LexiaStudio Trade Promotion Management (TPM) is an end to end platform designed for companies operating across the consumer goods sales cycle. It supports the planning, execution, and financial control of trade promotions for direct, indirect, or hybrid routes to market. The solution enables annual account planning, budgeting, price and trade term management, promotional planning, execution tracking, claims settlement, and accounting within a single integrated system. Configurable approval workflows align sales, finance, and marketing teams while ensuring governance and consistency across markets. LexiaStudio TPM provides strong budget control and full visibility of trade spend. Users can create unlimited revisions of budgets, promotions, and claims, with detailed audit trails capturing all changes. This allows teams to respond quickly to market changes while maintaining financial accuracy and accountability. The platform integrates seamlessly with ERP systems, Distributor Management Systems, and Business Intelligence tools. Automated workflows support accruals, accounting, and performance evaluation, reducing manual effort and improving operational efficiency. By centralizing trade promotion data and automating processes, LexiaStudio TPM helps organizations gain full control over trade spend, ensure consistency across markets, and make better data driven decisions.