LEX is the open, Apache 2.0-licensed EDI standard for exchanging sales leads between manufacturers, dealers, systems, and platforms. Multi-format, multi-industry, designed for long-term stability.
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LEX (Lead Exchange Standard) is an open format for sharing sales leads between companies. When a customer shows interest in a product, that information needs to move from the website or dealership to the manufacturer, dealer, or CRM system. LEX makes that data transfer simple, reliable, and vendor-free.
Think of LEX as a universal language for sales lead data. Instead of every company building custom integrations, LEX provides a standard format that any system can understand. It works with JSON, XML, and traditional EDI formats like X12 and EDIFACT.
Who Uses LEX?
Anyone who moves sales lead data between systems:
Manufacturers β receiving leads from dealerships or retail partners
Dealers β receiving leads from manufacturer allocation systems
Lead Aggregators β distributing leads to multiple dealers or brands
CRM Systems β importing and processing lead data
Marketing Platforms β passing leads to sales teams
Field Service Companies β coordinating leads across regions
LEX works across industries: automotive, heavy equipment, real estate, aviation, maritime, and general B2B sales.
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honestly this looks really promising, especially the Apache 2.0 part since most EDI stuff is locked behind weird licensing. one thing though, have you thought about adding a simple validation tool or sandbox where devs can test their lead payloads against the spec before going live? would save a ton of headaches and probably speed up adoption.
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Maker
@halilekinmn7yΒ thank you for your feedback and yes we have an open conformance model https://lexstandard.org/conformance.html that serves the testing and validation purposes. Additionally a validate utility is provided with Lex, you could refer to the samples here https://github.com/lexstandard/lex. Please note since Lex is opensource we do not yet have sandbox but it's something we will look into, thank you.
honestly this looks really promising, especially the Apache 2.0 part since most EDI stuff is locked behind weird licensing. one thing though, have you thought about adding a simple validation tool or sandbox where devs can test their lead payloads against the spec before going live? would save a ton of headaches and probably speed up adoption.
@halilekinmn7yΒ thank you for your feedback and yes we have an open conformance model https://lexstandard.org/conformance.html that serves the testing and validation purposes. Additionally a validate utility is provided with Lex, you could refer to the samples here https://github.com/lexstandard/lex. Please note since Lex is opensource we do not yet have sandbox but it's something we will look into, thank you.