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Hello there 👋
Bo here, the founder of Pareto Legal!
We manage $50M annually for plaintiff-side law firms.
We found that most law firms measure their PPC efforts looking at vanity metrics (yep, even in 2026!)
They talk in terms of clicks, leads, and cost-per-lead.
None of those pays the bills. ONLY A signed case does.
So we built the Legal PPC ROAS Calculator. You pick your practice area and channel, set your monthly spend, and it walks the real funnel: leads, qualified leads, signed cases, cost per signed case, and ROAS.
The defaults are pulled from the accounts we manage and audit (1,000+ of them, 600+ in personal injury), broken out by practice area across Google Ads, Meta, and Local Service Ads. So a PI firm on Google Ads sees different numbers than a criminal defense firm on LSA, because well, they are different!
It's free, there's no signup, and you'll know in about 30 seconds whether your ad budget is actually earning its keep.
I'd genuinely love your feedback, especially from anyone running a paid campaign for a law firm. Happy to answer any questions you have!
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