LayFlat

For years I was the guy taking product photos. I used to run a clothing manufacturing operation for athletes and influencers. We’d build their collections, spin up the website, and when it came time to load products… someone had to shoot the pictures. That “someone” was me. Tripods. Lightboxes. Retakes. Editing till midnight. I actually hated it, but it was part of the job. On a good day I’d get through a handful of items and maybe charge $20 an image. The brands were the only ones happy during this process. One day I did the math. I was spending hours a day on something that should take minutes. The photographers we hired just couldn't get the right LayFlat pictures so we put together a team and we set out to fix the problem.