Put your money where your mouth is and launch your product. → Set a launch deadline → Set a price if you fail → Pay the price if you haven't launched by midnight 100% of profit goes to charity
Hi Product Hunt,
I built LaunchOrPay because I wanted to ship more - but never did.
This time, I'm launching less than 14 days after having the idea.
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The most successful founders I've come across follow a similar pattern:
→ build a lean MVP that does 1 thing elegantly
→ launch fast
→ validate
→ improve/expand it based on user feedback
I was doing the opposite. 1 month would become 2, which would become 3.. and I'd only be getting further from having something "ready to launch".
The bigger my MVP got, the more time dragged on, the heavier I'd feel and the more frustrated as I watched others ship while I barely tread water.
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I committed to launching this site before the 20th - and I know I never would have launched this soon if I hadn't made the small financial commitment to do so.
Why? There was no urgency - nobody telling me I needed to - no consequence if I didn't.
So much so that it felt unnatural to prepare the launch so soon.
But I'm really glad I'm actually following through on what I set out for his project to help me do!
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100% of any money made through this site will go to charity - I don't want to profit off other people's failures. I'd rather make it a win-win.
The charity I chose means a lot to me - there's a letter about why on the landing page.
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Thanks so much for checking this out - I really appreciate your time and support.
Max
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@max_eccles Well done on bringing your idea to life! Wishing you continued success and great experiences. What’s one feature you’re particularly excited about?
what I like most about the project is to know that my friend Alex will launch her product in a few days. Maybe you can create a list of "soon to be launched" products? I'd be happy to support them so that the launch can happen!
I can certainly see the value of LaunchOrPay- builders often spend more time developing and adding more features than shipping and iterating.
Setting it up in a way where users are motivated to work towards their goal based on a monetary obligation is indeed very clever!
Will there be any transparency on the donations from the profits?
What a great idea! Even if it is a token amount on the line, it’s definitely “putting your money down” on when you get your product out there. While the charity aspect is admirable, I think there’d be no shame in taking a cut. I might be slightly okay with not meeting my deadline knowing it’s going to charity, but less so when it won’t necessarily doing good :) Maybe you could have a slider and users pick what percentage goes where? Just a thought!
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Whats the possibility of using this for assignment deadlines at school/university ? , Maybe instead of deducting marks for a late submission pay a small penalty fee for a charity that funds underprivileged kids , just from the top of my head .... I love the idea btw , Best of luck for the future work and kudos to what you have done so far !
Hey @max_eccles that is a great idea. I think everyone knows the problem. You add feature after feature, push things to the public is something more valuable to gather feedback. Now there are no excuses anymore 👏🏻
Congrats on the launch 🚀
Thanks so much @crebuh - that's exactly it -
I used the site to get this launched and I'm currently racing to meet the deadline for my next product!
Really fun to build something that scratches my own itch :)
Appreciate the support today! Thank you
Love the idea dude! Just a random thought: other than monetary punishment, maybe you can do something like a public shaming to the founder with @launchorpay's twitter account etc... paying via social currency haha
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