Dealing with death is hard. Lantern is your step-by-step guide on how to navigate your life before and after a death. Create a pre-plan or navigate the logistics after a death.
The focus of this would be what happens after I die, right? From my feeling, you would then use this once and maybe from time to time for updating something, but why would someone use this continuously?
@felix_dgg that’s a great question, and the answer is that we focus on both sides of the process! 88% of our users are actually folks who are pre-planning. A pre-plan includes the things that people typically think about like a will and funeral wishes, but also things that they might not think about like account closures, benefits overviews, and legacy documentation (we’ve got some really cool things in the works for this piece in particular). There’s a good amount of work to be done here, so it can take multiple sessions just to tackle the initial planning. Additionally, as you mentioned, these are all things that need to be updated on a regular basis as life changes, which is what keeps our users engaging with the product. Their information is stored for as long as they’ve got an account with us and once a death occurs, all of the work they’ve done to prepare is turned into a step-by-step, guided roadmap for the people they’ve left behind.
@felix_dgg There are a few use cases for our current users (1) your own or family members pre-plans (which need at minimum annual updating), (2) arrangements after someone passes away (which is very much like planning a wedding in terms of level of logistics), (3) supporting someone who is grieving. So, if you can imagine we are like a cross between Zola and Turbo Tax in terms of usage. New products are coming to increase the life cycle in all three categories- legal documentation, creating your own documentary of your life, sympathy gift giving and so on.
@alyssaruderman thanks for the elaborate answer! Sounds good! but what I do not understand yet, you say 88% of the users are "pre-planning". I would have thought that those are 100%. What are the other 12% doing? Maybe I still did not understand fully what you do.
@felix_dgg Absolutely. I was that person. When it comes to logistics after a death the majority of us are wholly unprepared for the months and sometimes years of logistics that follow. Our goal is to alleviate that burden so people can focus on their grief and loved ones during these times.
Hi Hunters!
I'm Liz, Co-Founder and CEO of Lantern (www.lantern.co). First, thank you to @alexisohanian for hunting Lantern!
Why do we know how hard the end-of-life and death process can be? We've been there. And, we were totally unprepared.
Lantern began in the fall of 2018 with one sentence: “I think we need to do something about death.”
Some background: I lost my dad when I was 9. So, when my grandmother (my dad’s mom) died in the winter of 2018, I was tasked with all of the planning that ensued. I walked into the nursing home where my grandmother lived and was confronted with two police officers, a nurse, my grandmother’s body, and a question of “what do you want to do next?” Needless to say, the experience was overwhelming, complicated, and pretty much entirely unguided.
I started asking questions about why a better option didn’t exist and turned to @alyssaruderman, my go-to person for cracking a difficult challenge (and now Co-Founder and COO of Lantern!). Together we started answering that question with “it should and we should build it.”
Today, we provide step-by-step guidance for navigating life before and after a death. Whether you're just preparing or recently experienced a death, you'll find all the tools, resources and services you need.
This week, we launched Lantern Premium. With Lantern Premium, you can work your way through relevant tasks, store important information, and track and share your progress for just $27.
Lantern can be used personally or as an employee benefit.
We know every person should have an end of life plan but so many of us don't. Lantern makes it simple and all in a beautiful user experience. Want to check out Lantern? Sign up today and use code HUNT2020 for 15% off Lantern Premium.
Send any questions our way!
Liz
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Death can honestly be terrifying and overwhelming to think about (not only from a logistics and planning perspective, but also from a “OMG we’re all going to die. What happens after we die?!?! I miss the people that I know who have died.” perspective. I’m sweating just thinking about it!) I love that Lantern is a calm, cool, collected authority on all things death - your one stop shop to start figuring out the details in a non-scary way. Thank you for such a beautifully designed product!
@elif_a Thank you! We are so glad to be able to provide that calm for you!
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I've loved this product so far- I started this when trying to figure out the many many answers to "what haven't we thought of yet?" after my dad died this summer. That experience highlighted how helpful a Lantern plan would be for my own family after I die. I'm working on my own profile and it's been surprisingly fun to make my funeral playlist and I'm making it my goal to make my daughter giggle when she reads my last wishes. Not to mention, getting documents together to be prepared for when the unthinkable happens relieves a bit of the anxiety within my grief process (and, you know, global pandemic.) I've avoided this type of planning before because it felt too heavy to look at the possibilities directly. It's still heavy, sure, but Lantern has made these loaded tasks feel just light enough to carry.
I'm glad someone is bringing this to light and starting a conversation. I have a great friend who works in Hospice (10 years) and she's had a newsletter for years. There may be synergy if you wanted to be connected..
@alex_papageorge Yes its just my first name @ lantern.co Thank you!
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I am a transplant hepatologist (a liver doctor) and am very glad that this product/company exists. As a doctor this is my least favorite discussion to have with my patients, but it is so important. I have recommended this product to several social workers at my hospital as well, because it’s approachable and user friendly. On a personal note, I have also recommended it to friends who have reached out to me when they were struggling with how to discuss end of life issues with other friends (we are in our 30s). I find Lantern’s approach to be both sensitive and practical. I would absolutely recommend.
Lantern is a necessary product and I am so thankful to see it out in the world, created and executed by a team of brilliant leaders determined to make end of life management and planning easier. Thank you for all you do and all of the people you will help!
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