We're moving fast from simple RAG chat interfaces to autonomous, multi-turn AI agents.
Traditional analytics were built for static page views and button clicks. But when an agent can take 10 different paths to solve a single user intent, traditional funnels break down. You need to analyze:
Looping behavior: Where do users get stuck re-prompting?
Cost-per-conversion: Is a high-token agentic chain actually driving higher retention?
Agent friction: Did a hallucination cause a rage click, or did latency cause the drop-off?