Kovo App: Turn content into users

I didn’t set out to build another AI content tool. I built Kovo because I was doing everything right—and still getting nowhere. I had a solid SaaS product. People who tried it liked it. Retention wasn’t the problem. So I did what every founder is told to do: “Post content.” I posted on X. I posted on LinkedIn. I experimented with short-form video. Some posts did well. Some flopped. Most disappeared. And every time, I kept asking the same question—one no tool could answer: Which of these posts actually brought users? Not likes. Not impressions. Not “engagement.” Users. Trials. Signups. Revenue. Every tool I tried stopped at vanity metrics. Every AI tool helped me create more content—but none helped me make better acquisition decisions. That’s when it clicked: Content wasn’t my problem. Attribution was. So I stopped asking, “How do I create more content?” And started asking: “What if content was treated like an acquisition channel?” That question became Kovo.