This looks really clever, like a hardware version of IFTTT's DO button. You mount this to any surface in your home (via bracket or adhesive), and it senses different tap patterns as triggers.
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This is a very cool product, but first we need the ability to setup a smart home quickly and cheep. After that, Knocki will be a must have
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Smart add-ons to current, dumb infrastructure are such a huge area of opportunity but as Rotem points out it's a challenge to use them until there's a logical layer for all connected home operations.