This idea has been tried in multiple iterations with multiple startups and pretty much all have failed.
With that said, I REALLY want this or something like this to succeed. It must may be too niche outside of certain circles, so the big think you guys will have as a challenge is awareness and then getting people to try and love the experience that aren't normally high-end foodies like me.
@benparr why do you think it has failed? Too high of a CAC compared to the LTV? Not focusing on the right niches?
@cm feel free to share lessons learned & how you guys are better
@benparr—I think the reason it hasn't worked before is 1) mobile wasn't where it needed to be and 2) it's a more complex system with more points of friction than many other services.
It means the bar for creating any kind of behavior change is actually quite high. We think we can do it.
@acondurache—Sorry, Andrew. We're not in the Bay Area yet. We should be in the not too distant future—just some things to tweak first. Would love to have you be one of our first customers when we open up SF.
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@cm take your time. The Bay Area isn't the only place on the planet!
I've done Kitchensurfing a few times, and it's been fantastic. I had a cook from Lincoln cooking in my kitchen last week. It felt like the first time I took an Uber black car -- pretty amazing and a sign of the times.
@cm Love the kitchensurfing idea and have been a fan for quite a while. Admittedly have not used it yet, though.
If you're willing to elaborate, I'd love to know what sort of challenges your team has faced on the logistics side of this business. E.g., Chef's not having the tools they need when they arrive, an unsafe environment, ad-hoc requests by guests for things that would take more time/not possible, food/material shortages, etc (just speculating). Building a great technology to enable this product to succeed is one thing, but I can only imagine the non-technical hurdles that you face every day to make this work.
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