Launching today

Khleb
Smartplate & Smartglass, Automatic Nutrition Tracking
1 follower
Smartplate & Smartglass, Automatic Nutrition Tracking
1 follower
Khleb is creating the world's first smartplate & smartglass. This dishware set will automatically tell you exactly what you've eaten and how many calories with you doing nothing besides serving yourself on the plate and in the glass. We are currently crowd funding on Kickstarter, in the prelaunch.





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No robust solution exists to track diet:
70% of the U.S population is overweight
Caloric deficit is the only way to lose weight
3000-5000 peer-reviewed nutrition studies are published a year
50% of the population tries manual logging of the diet and mostly fails
Enormous amounts of resources go into tracking the diet in a medical study setting and the results are low fidelity data sets
Every existing "solution" requires the user to stop, think, search, and log. Even AI photo-apps require a deliberate "stop-and-snap" moment.
The "Photo" Trap: Image recognition is just a sophisticated guess. It can’t see the hidden sugar in a sauce or the difference between lean protein and marbled fat.
The Effort Barrier: Apps like MyFitnessPal or PlateAI are "Active Tracking." They add mental load to every meal.
The Result: High churn rates. People want the data, but they hate the labor. No solution has taken hold because no solution has removed the labor.
Khleb is working to solve all of these issues!