John Doerr’s OKR Starter Kit

Hey Product Hunt. 👋 Company goal-setting has evolved since legendary VC and #1 New York Times Bestseller John Doerr published his book, Measure What Matters—so we updated the book’s accompanying Coda template to follow suit. After collecting a ton of feedback on the first iteration of the doc several years ago, we’re excited to launch the newly updated version of John’s Measure What Matters OKR Starter Kit! If you’re not familiar, OKRs (Objectives & Key Results) were originally created by Andy Grove to track goals at Intel. John Doerr, a then-salesmen at Intel, carried the OKR framework to his new job at venture capital firm Kleiner Perkins. He then introduced OKRs to Google — one of Kleiner Perkin’s investments — who, according to Google co-founder Larry Page, used them to propel 10x growth on multiple occasions. If you want to learn more about how Google uses OKRs, I recommended watching this presentation from Rick Klau (https://library.gv.com/how-googl...). Objectives and Key Results (OKRs) are essential in structuring the modern team for success, and it is crucial to set high quality and meaningful OKRs to keep progress on the right track. In his book, John reveals how the goal-setting system of OKRs has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. For many companies, especially smaller ones, a list of top priorities (Big Rocks) was enough to drive their planning process. But as teams grew, they naturally started forming a deeper list of commitments. In most cases, these had some relationship to the Big Rocks, but they were far more specific. Companies might only have 3-5 Big Rocks at a time, but have 100s of commitments. These commitments manifested in many ways — list of projects, spreadsheets of tasks, etc. But by far the most common framework we saw was the “OKR method.” This Coda doc walks you through John’s OKR-setting system with the intention of integrating his best practices into your current planning processes. In this new version, we added high-level advice for teams, automatic reminders for stakeholders, and table columns to better organize your OKRs. We’re happy to hear feedback on the template or just chat more about OKRs in general. Let us know what you think in the comments—and happy planning.

Excited to see how teams set impactful OKRs with this template!

Pretty cool - been having a lot of conversations about OKR's for our team. Helped narrow down how to approach the conversation.

Every startup benefits from setting the right OKRs so this resource is so helpful for such a large audience!! Go team :)

Love it, much thanks!

This is a game-changer for OKRs!

I love that this template also comes with easy integrations into Slack and Gmail - makes it so much more powerful!