Jobs-to-be-Done: Theory to Practice

Turn innovation into a science.

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LightfieldAI-native CRM that builds itself and does work for you

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Launched in 2017

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Iterate from Plan A to a Plan That Works

Clayton M. Christensen's book on Jobs-to-be-Done.

Practical techniques for improving your application of JTBD

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Become great at making products people will buy