Jobs To Be Done CORE: Create products that your customers will use and love.

Hi PH, If your understanding of your customers is based on attributes and personas, you probably don’t know them as well as you think you do. Customers will only hire your product if they're struggling, and you offer a better product than the alternatives they're switching from. In this book, I'll walk you through the Jobs To Be Done methodology and how you can use it to optimize positioning, messaging, and growth for your product. This book will not only help you understand your customers' why and how to engage with them at each phase of their decision journey, but it will also change the way you see the world! Please show me some love by sharing this ebook with your network. If you've any feedback or questions for me, don't hesitate to share them in the comments zone. PS. If you buy Jobs To Be Done CORE any day before December 1st using the discount code "50%OFF" (without the quotes), you'll get a 50% discount during checkout.