Hey Product Hunt 👋 I’m Claudio, one of the people behind IVO.md. We built IVO because e-commerce in Moldova is still surprisingly fragmented. There are great local merchants and plenty of people who want to shop online, but products are spread across individual websites, physical stores, Instagram and Facebook pages, while every merchant has to solve the same problems independently: payments, delivery, product catalogs, customer support and online acquisition. We wanted to build the infrastructure that brings all of that together. So we created IVO.md — a marketplace built specifically for Moldova. For customers, the idea is simple: instead of searching through dozens of individual stores, you can discover products from different merchants in one catalog, order online, pay online and have delivery organized through IVO. IVO is available on the web, iOS and Android, and the platform was designed from the beginning around the multilingual reality of Moldova, with Romanian, Russian and English. But the customer-facing marketplace is only part of what we've built. A lot of our work happens behind the scenes. Making it easier for merchants to sell online Many businesses have great products but don't necessarily have the resources or technical team to build and operate a complete e-commerce stack. With IVO, merchants don't pay a listing fee or monthly subscription. They pay when they actually sell. We provide the infrastructure around the transaction: marketplace visibility, online payments, order management, delivery organization, customer support, merchant tools and reporting. We also support product-feed integrations so larger catalogs can keep product information, prices and availability synchronized automatically. The catalog problem turned out to be one of the most interesting parts Connecting multiple merchants sounds straightforward until you see their data. Every merchant describes products differently. Different categories. Different attributes. Different naming conventions. Different languages. Different image structures. Different ways of representing stock and variants. So we've been building automation around importing, normalizing and categorizing merchant catalogs, including AI-assisted processing for product information and multilingual content. The goal is for merchants to provide the data they already have while IVO does as much of the normalization work as possible. Why build this specifically for Moldova? Because smaller markets have their own challenges. Moldova has its own languages, logistics, payment habits, merchant ecosystem and customer expectations. Rather than taking an e-commerce model designed for a much larger country and simply translating the interface, we're trying to build around those realities from the start. We also believe there's an interesting opportunity here: technology that works well in a smaller, fragmented market may eventually be useful in other markets with similar characteristics. But first, we want to make it work really well here. We're still early There is a lot we want to improve. Search and discovery. Recommendations. Merchant integrations. Catalog quality. Delivery orchestration. The buying experience itself. That's one reason we're bringing IVO to Product Hunt. This community looks at products differently from the average marketplace customer, and we'd genuinely love your feedback. In particular, we'd be interested to hear: 🔎 How does product discovery feel? 🛍️ Does shopping from multiple merchants still feel like one coherent experience? 🏪 If you were a merchant, what would you expect from the seller side? 🤖 Where do you think AI and automation can genuinely improve marketplace operations? 🌍 Which parts of this model could translate well to other smaller markets? Building a marketplace has turned out to be much more than building a website with products on it. It's catalog infrastructure, payments, logistics, merchant tooling, customer support and a lot of edge cases connecting all of them. And we're only getting started. Thanks for checking out IVO.md. I'd love to hear what you think. 👇

IVO.md

Moldova’s marketplace for fast, local shopping

Moldova’s marketplace for fast, local shopping