Interior Define

I think they would be wise to do a few pop-up shops - anyone can say their items are high quality, but it a sofa sight unseen is a tough sell.

Coincidentally I met with an investor who told me a funny story about an e-furniture company back in the dotcom boom. He knew ahead of everybody else that this company with crazy revenues wasn't as solid as everyone thought because he knew the shipping company handling their returns. Sure, they were selling a lot of product, but when it comes to furniture a lot of folks picture the fabric/pattern differently when it arrives. The shipping company was making a killing doing all their returns and the furniture company later folded. As I soon as I saw 365 day returns on the site, that conversation came back to me.

Kudos to this team for execution. It think 'digital first' folks sometimes underestimate how hard atoms are to orchestrate! It's really interesting how many nay sayers are here. It's 2015... There are tons of new innovations making the purchase of hard goods online easier. In two years people will look at this discussion and laugh. I think in 12 months we will finally see the ikea killers arrive en masse. It will be like the disrupting craigslist graphics you see all over the web. One company will go after couches, another office furniture and another mattresses. If you poke around you will see the future is here it's just unequally distributed. Check out @Casper, @Poppin, @Hem, @GreyCork and many others. I'm long on this space...

I've always loved the furniture at Design with Reach, but hated the price tags. Unfortunately, cheap knockoffs are just that: cheap. Interior Deifine is different. These sofas and chairs look and feel like they $5000+ furniture but cost just a fraction of the price. Similar to Everlane and Warby Parker, they use extremely high quality materials but price their products without the middleman markup. If you are looking to buy your next sofa, skip Ikea, Crate & Barrel, etc. and try Interior Define first.

Hey Product Hunt community, thanks so much for the support and really solid feedback! To show our love for PH & the community we want to extend a $125 promo until the end of July on any ID sofa. Just use code PRODUCTHUNT at checkout.

We purchased two sofas for our house and they are both wonderful. High quality construction for the money, modern design aesthetic and excellent customer service.

I prefer to use classic furniture and unusual accessories in the interior. To get it in my living room I turned to luxury interior designer. I liked that initially you can discuss the whole project and Express their wishes, which will be skillfully adjusted by the master to get a chic style.