What inspired you to build this? Every creator I knew was drowning in the same problem, great content, exploding comments, zero time to respond. They were leaving money and followers on the table not because they didn't care, but because there are only 24 hours in a day. Instagram has the engagement, but no native way to act on it at scale. What problem were you trying to solve? The gap between someone commenting "how much?" or "send me the link" and actually becoming a customer is just one DM, but manually sending thousands of those DMs is impossible. Insteed closes that gap automatically. Comment triggers a DM, DM delivers the link, link closes the sale. The creator doesn't have to touch it. How did your approach evolve? We started thinking about it as an automation tool, but it quickly became clear the real value is intelligence, not just sending DMs, but knowing who to follow up with. That's why we built Smart Lead Intelligence on top: every message is now classified by AI so creators instantly know who's ready to buy, who wants to collaborate, and who needs support. The automation handles the volume; the intelligence handles the strategy.

Insteed

Turn conversations into customers

Turn conversations into customers