Facebook has been making major moves with Instagram ads over the past several weeks. Their Instagram ad offering is quickly catching up to speed with the current Facebook Ads offering, and we couldn't be more excited. For example, this week alone Facebook announced the following updates in the API:
Carousel Ads are now on Instagram
Max message length for ads has been increased to 2200 (wow!)
Conversion objectives on Instagram
I stumbled on this Instagram Ad Analyzer today, a free tool built by the Facebook Marketing Developer team. The tool will scan an advertiser's Facebook campaigns and let them know which would make good Instagram campaigns. It's a simple, yet effective.
Zoey