Innovators Anonymous
Seven Steps to Get Your Product Off the Ground
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Seven Steps to Get Your Product Off the Ground
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Innovators Anonymous is about the ups and downs of digital innovation while keeping pace with disruption. In seven steps Jeanette McClennan and Flavio Masson, who have spent decades in the trenches, lead innovators from idea to creation with plenty of tools to test viability and consumer-adoption along the way.
Practical and entertaining read, breaks down a product's evolution into manageable steps. The diagrams were really helpful. If you're wondering how to get a product launched, this is the book to have.
Pros:Practical way of approaching product development.
Cons:No cons