IDEAL

"What inspired you to build this?" I was running a creator business and kept sending my audience to YouTube to watch my videos. Every time, YouTube's sidebar would recommend my competitors' content. I was literally paying to drive traffic that YouTube then redirected away from me. Existing embeddable players felt clunky compared to the smooth experience people expect from TikTok and Instagram. "What problem were you trying to solve?" Businesses, creators, and agencies need video on their websites, but the options suck: YouTube embeds = your competitors are one click away Vimeo = expensive and still not your domain HTML5 video players = terrible UX, no engagement features Building your own = months of dev work I wanted TikTok-level UX (smooth swiping, instant loading) but self-hosted on YOUR domain where you control the experience. "How did your approach evolve?" Started with JavaScript like everyone else — quickly hit performance limits. The player felt sluggish, especially with multiple videos. Switched to Rust compiled to WebAssembly about 6 months in. This was the breakthrough. Now we're running 50,000 lines of precisely compiled code that executes with near-native performance in the browser. The difference is night and day. Also realized businesses don't want another subscription that expires — they want to pay for what they use. So we built consumption-based pricing: buy bandwidth, use it whenever, it never expires. Try the live demo on BOTH MOBILE AND DESKTOP here: https://idealcontent.io