Launched this week
IDEAL

IDEAL

Embed an Instagram-like player on your website.

3 followers

Ideal is a video player superior to TikTok, Instagram, and YouTube, embeddable on any website in one line of code. Built in Rust/WebAssembly with a two-year technical lead, it lets businesses and creators deliver premium video on their own property with zero competitors and integrated commerce. The vision: a decentralized video marketplace that liberates creators and users from Big Tech's platforms.
IDEAL gallery image
IDEAL gallery image
Free Options
Launch tags:Video StreamingSaaSVideo
Launch Team
Vy - Cross platform AI agent
Vy - Cross platform AI agent
AI agent that uses your computer, cross platform, no APIs
Promoted

What do you think? …

Matt Cook
Maker
📌
"What inspired you to build this?" I was running a creator business and kept sending my audience to YouTube to watch my videos. Every time, YouTube's sidebar would recommend my competitors' content. I was literally paying to drive traffic that YouTube then redirected away from me. Existing embeddable players felt clunky compared to the smooth experience people expect from TikTok and Instagram. "What problem were you trying to solve?" Businesses, creators, and agencies need video on their websites, but the options suck: YouTube embeds = your competitors are one click away Vimeo = expensive and still not your domain HTML5 video players = terrible UX, no engagement features Building your own = months of dev work I wanted TikTok-level UX (smooth swiping, instant loading) but self-hosted on YOUR domain where you control the experience. "How did your approach evolve?" Started with JavaScript like everyone else — quickly hit performance limits. The player felt sluggish, especially with multiple videos. Switched to Rust compiled to WebAssembly about 6 months in. This was the breakthrough. Now we're running 50,000 lines of precisely compiled code that executes with near-native performance in the browser. The difference is night and day. Also realized businesses don't want another subscription that expires — they want to pay for what they use. So we built consumption-based pricing: buy bandwidth, use it whenever, it never expires. Try the live demo on BOTH MOBILE AND DESKTOP here: https://idealcontent.io