How To Get Free Press for Your Startup

An interactive video course coaching you to do your own PR.

3 followers

An interactive video course coaching you to do your own PR.

3 followers

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Launch tags:Web App•Public Relations•Streaming Services

Launch Team

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Great article from the Reddit post, I learned a lot. Curious, will you be going over anything different in this course?

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11yr ago

TopicRanker

Maker

@wilfredboston In the course I actually reach out to journalists live and record myself doing it so students see all this theory in practice. I also share the best email templates which have worked for me over the years. Most of the course is live examples.

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11yr ago

@dragilev Thanks!

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11yr ago

If you don't mind, I'm interested in knowing which email templates have worked well for you and which have been total flops?

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11yr ago

TopicRanker

Maker

@wilfredboston Sure thing. Here are the best email templates which worked for me, I go through these during the course, happy to just give this away to you. This PDF has a different pitch angle attached to each template so it should give you ideas for different angles: https://www.dropbox.com/s/zrc1k8...

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11yr ago

Is it possible to get press coverage if you have a very "boring" company (e.g. you make fertilizers or something)? (Without something newsworthy happening.)

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11yr ago

TopicRanker

Maker

@sapphli Hmmm, good question. What I would do is focus on something beyond your product, for example Daniel Russell made an infographic which got him in all major press and to the front page of Reddit: http://attentiv.com/front-page-o... Try to think what content can you create which will excite people.

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11yr ago

Question for you, what is the best way to pitch a journalist: email or Twitter? I've heard tons of conflicting advice on this.

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11yr ago

TopicRanker

Maker

@kulturenvy Ha, good question! Fractl did a kick ass study in which they asked 500+ journalists about what they prefer, here is what they said: *81% of journalists prefer being pitched over email also a nice little tip: 69% prefer to be pitched in the morning Here is the study: https://growthhackers.com/slides...

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11yr ago

Is "full access to all the lessons" = the video courses in the budget option? Appreciate the effort you've put into this bundle.

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11yr ago

TopicRanker

Maker

@noinput Yup, the budget option. You can use the discount code PH to get 25% off the budget as well. :)

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11yr ago

@dragilev done, looking forward to the course!

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11yr ago

TopicRanker

Maker

Not too long ago I wrote an article about doing your own press outreach which went wild on Reddit: https://www.reddit.com/r/Entrepr... I've gotten hundreds of people emailing me asking for 1-1 help to coach them through reaching out to press. I decided to record this course to help startups do their our PR. Just today for ProductHunters - use code: 'PH' to get 25% off the course.

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11yr ago

Alignable

@dragilev What have you seen work best for PR outreach for startups?

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11yr ago

TopicRanker

Maker

@danslagen It's a pretty general question man, I'd say building real and lasting relationships with journalists has worked the best for me. This quote from a friend of mine Rebecca who used to write for VentureBeat sums it up nicely: "Unfortunately, the relationship usually feels one-sided. You — a PR person, employee, or entrepreneur — reach out to the press when you need coverage. You are asking for a service, for us to pick your story over the dozens of others we could be writing about. Rarely is that reciprocated. If you have a tip or an idea for an article that gasp doesn’t involve you, share it with a journalist. We are always on the prowl for good stories." It's from her article on startups pitching her: https://medium.com/@bekahgrant/c...

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11yr ago

TopicRanker

Maker

BTW, I'm happy to answer any PR questions you have in this comment thread, just ask your questions about reaching out to press and I'll do my best to answer them.

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11yr ago

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