How Much To Make a Logo

Easily calculate the cost of a logo or branding.

2 followers

Easily calculate the cost of a logo or branding.

2 followers

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Launch tags:Marketing•Tech

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Suspended Pizza

Really cool tool but I have to point out that the resulting price is very low. It also doesn't take in consideration any amount of revisions required, which would all need to be priced separately, in fact, I have yet to see a client that is happy with the first iteration of a logo. My future clients will not see this tool :)

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10yr ago

Unsplash for iOS 2.0

Maker

@fffabs Thanks for the comment Fabio! Do you happen to recall which set of answers you selected? I can check if something went wonky on our end. Good point on revisions. Noted!

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10yr ago

@mikaelcho @fffabs It seems like the most basic package is $300, which is very low. These are rates I would expect a beginner to charge. Because logos are so important they tend to undergo many revisions and take a lot of time. Also, putting the amount of hours spent on it aside, the value of a logo is high and the pricing should reflect that. You are designing the face of the company and a designer is hired for their expertise, not just for their labor. I'm not sure how these numbers were calculated, but I would do more research or consider using ranges instead of fixed prices.

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10yr ago

Unsplash for iOS 2.0

Maker

@_lcky thanks a lot for the thoughtful feedback Adam. Definitely agree. Our estimator formula got mixed up earlier today. We're fixing now to reflect property. Ranges coming in the next update :)

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10yr ago

Free Logos by Larkef

I really like Crew, I have found a few branding project through their service. The app is pretty nifty and could be useful with some tweaks. As others said, the prices seem absurdly low. It would be nice if this website would teach people why branding is not cheap, instead of showing a price based on some questions. It is unrealistic to let people pick and choose exactly what they want. Most clients don't know if they want a "flat" logo (whatever that is) or "3D". A symbol is sometimes paired with an existing font, and sometimes with a typeface made from scratch. No project is the same, that is why I quote each of my clients based on their requirements. This website has no mention of the amount of revisions. Does the designer show sketches? How detailed is the brand guide? Are the business card designs print-ready pdf files? There are too many holes for this tool to be reliable. Right now it just gives people the wrong pricing expectations. Keep in mind that you pay for the process, not just the end result. You also pay for someone's expertise and experience. Just because a designer can make pretty images doesn't mean he can help you get the perfect logo. $6k deposit for branding as @Joshua Pinter mentioned seems like a fair price for an experienced designer or a small branding team. My personal ballpark if you were to hire me: around €1750 for a logo project and €3500 for the full package with a brand guide etc. But again, it all depends on your requirements.

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10yr ago

Unsplash for iOS 2.0

Maker

@larkef Really thoughtful feedback here Jord. Thanks so much. All has been noted. We're already working on an update and I will definitely incorporate much of your feedback. If it's ok, I'd love your thoughts once we've made the next substantial iteration.

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10yr ago

Hipstamatic®

These figures are so incredibly low, maybe justified for a first year designer or freelancer, but if you showed up to a studio like Wolff Olins (Spotify's latest Brand update) or even Red Antler (Foursquare's last rebrand) with those expectations you would be shown the door. Branding is so much more than the mark, and the strategy and ability to execute that strategy is key.

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10yr ago

Unsplash for iOS 2.0

Maker

@lucasbuick Agree 100% Lucas. Branding is much more than the mark. Our estimator formula was off the mark earlier today and we're in the process of fixing it up now. Thanks again for the comment.

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10yr ago

Encore Music

The price on here is just insane! $1750 for a text logo in a custom font? Even the best graphic designers can get it done under $200

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10yr ago

Lito

Nice side product marketing again, love it! 👌https://medium.com/swlh/side-pro...

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10yr ago

Figma to Webflow plugin

Cool little pricing wizard! I've worked on many branding projects and hired a handful of different designers and agencies to work on branding. It seems that this wizard is targeting smaller businesses since it boils down branding to just a logo asset. A lot of freelancers out there would charge the amount calculated by the wizard, but legit branding agencies or freelancers specializing in branding would charge $10K+. I'm sure it was hard to boil down the "branding" process into concrete multiple choice options so I see why you guys decided to focus on logos. Keep it up!

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10yr ago

Link My Photos

Awesome, Crew! You guys have done it again 😀 I often use these as a reality check when planning a new project. Now I'm trying to predict what the next "How Much To..." tool will be...

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10yr ago

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