Hövding

As I recently acquired a bike, this seems like a great product. I originally heard about this concept a few years ago, and now it's apparently up for sale... just not yet in the US. But as a product of Sweden, it's something I would be happy to support and purchase next time I'm over there.

Still think this is super cool tech, but wondering how practical it is for wearing commuting anywhere even remotely warm. It seems like it is basically a scarf, so imagine it would get pretty sweaty in anything over 15C?

As a keen cyclist I frigging love this product. Just wish there was a more sporty version. Looks like it's more designed for commuters

The only problem with this is even if you have a minor fall you're going to look like a total dork when your headbag deploys.

I think it's a great concept and am excited to see it applied to markets other than biking but I can't see why anyone would go for this over a regular helmet.

This looks like high couture! Would like to prove it soon and experience by myself how a helmet made of air would work.

Love this idea. For years people have told me to wear bubblewrap & a helmet at all times - HERE YA GO!!!