Hey Product Hunt! 👋 I'm Ayush, the maker of Hootsy — and I'm genuinely excited to share this with you today. The problem that started it all: Every week, marketers and founders rewrite copy, restructure pages, and run A/B tests — all while sitting on the most honest feedback they'll ever get. Their visitors are already telling them what works. They're highlighting it. Nobody's listening. What Hootsy does: Hootsy is a lightweight snippet you drop on your website. From that moment, it silently tracks every piece of text your visitors highlight — the phrases they stop on, the sentences they screenshot, the ideas that made them pause. Here's what you see inside Hootsy: 📌 Highlight counts per phrase — see exactly which words are getting attention, ranked 🌍 Country breakdown — does your headline land differently in the US vs. Europe? Now you know 📱 Device & OS segmentation — are mobile visitors resonating with different copy than desktop? 🔍 Raw highlight feed — see every highlight as it happens, with full context 🔗 What links visitors are visiting. ⏱️ Time spent by visitors on webpages Who it's for: Copywriters who want signal before a rewrite Founders validating messaging on a landing page Marketing teams who are tired of "we think this works" Agencies proving copy performance to clients Why highlights specifically? Highlighting is an intent signal. Nobody highlights something they don't care about. It's more honest than a heatmap, more specific than scroll depth, and requires zero action from your visitor. I'd love your feedback, brutal or otherwise. Drop a question below — I'm here all day. 🙌 — Ayush

Hootsy

Analytics for the sentence, not just the page

Analytics for the sentence, not just the page