Lenny - That's a great question and the answer is ... no!
The book goes into much further detail on this but I believe habit-forming products start as "want to" behaviors and then become "have to's". These products start with a behavior that is rewarding in some way and must provide a level of utility.
finished, left a 5 star review :). @nireyal can you tell us some stories from the last days of AdNectar (ie. the emotional ones, like when you were personally in debt, cofounder fights, investor fights etc?)
Still remember when we tried to work with you guys at Watercooler =)
Thanks for the review Kevin. Glad you liked the book.
We certainly had our share of bumpy roads at AdNectar but thankfully the team never fought. We certainly had disagreements but the founders never got nasty. In fact, I just had lunch with the founding team yesterday!
To keep things civil, we nominated one of the founders to a role we called, "Captain Culture" to ensure that it was always someone's job to make sure the team followed the rules of good communication and that we made time to provide periodic feedback before issues got out of hand.
Who knows? I originally started researching habit-forming products to find my next business opportunity. However, I haven't found anything that hits my bar yet. Break-out companies are very rare so I don't mind waiting a while. I also have come to really enjoy the writing, consulting, and teaching I'm doing now so I'll keep doing those things for now.
Curious, why do you ask and what would you do if you were me?
Nir and Far
Nir and Far
Farmstead
Nir and Far
Farmstead
Nir and Far