Hollyshac is a premium Indian streetwear brand offering modern fits, and high-quality fashion inspired by urban culture and Gen Z street style, crafted with creative direction from international designers.
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Maker
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We’re the founders of HOLLYSHAC, a premium Indian streetwear brand focused on oversized t-shirts, minimal designs, and everyday comfort.
The idea started from a simple frustration: most affordable streetwear either had poor fabric quality, inconsistent fits, or loud designs that were hard to wear daily. We wanted to build something that felt premium, comfortable, and versatile without losing the streetwear vibe.
Over the last few months, we’ve been working on fabric selection, fit testing, branding, packaging, and building our website from scratch. Our products are currently in production, but we wanted to share our journey early and start learning publicly.
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How does the international designer collaboration actually work though, like are the designers involved from the start or just brought in at the final stage?
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The boxy tee fits cleaner than most streetwear I've grabbed lately, and the fabric actually feels substantial instead of that thin, scratchy stuff. Curious to see how it holds up after a wash.
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Love the international creative direction on this. One thing that would really help me as a buyer is a detailed size guide with actual garment measurements in cm and inches, since streetwear fits can vary a lot and I'd rather not gamble on sizing before my first order.
How does the international designer collaboration actually work though, like are the designers involved from the start or just brought in at the final stage?
The boxy tee fits cleaner than most streetwear I've grabbed lately, and the fabric actually feels substantial instead of that thin, scratchy stuff. Curious to see how it holds up after a wash.
Love the international creative direction on this. One thing that would really help me as a buyer is a detailed size guide with actual garment measurements in cm and inches, since streetwear fits can vary a lot and I'd rather not gamble on sizing before my first order.